Marketing Analytics Workshop — RFM Analysis with Machine Learning
#CellStratAILab #disrupt4.0 #WeCreateAISuperstars #PAAS #AIAsAService #MLOps #Marketing #MarketingAnalytics #RFM #Retail
RFM models are based on Recency, Frequency, and Monetary values. RFM analysis is a three-dimensional way of classifying or ranking customers to determine the top 20% or best customers.
RFM analysis originates from the proven concept that customers who buy more, more often and have made a transaction more recently would soon make a transaction in the near future. Therefore, marketers can leverage this analysis to identify potential customers and study their buying behavior.
How RFM Analysis helps :-
- Targeted Marketing Strategies
- Increase Conversion Rate
- Increase Revenue and Profits
- Personalized Conversion Rate
- Better Segmentation of Customers
- Improved Customer Relationship Management
This hands-on workshop will demonstrate how to use Machine Learning for RFM Analysis using the CellStrat Hub AI Platform.
Topic — Marketing Analytics Workshop — RFM Analysis with Machine Learning
Date — Saturday 26th Mar 2022, 10:30 AM IST
Presenter — Honey Yadav, CellStrat AI Researcher and PhD Candidate at IIT Delhi
RSVP HERE TO ATTEND
See you in this Workshop this Saturday (26th Mar ‘22) ! Let’s disrupt the world with AI, together !
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