Use of artificial intelligence in art generation is a fairly new concept for many. Thus before proceeding to understand the complexities of synthetic media we first need to jot down what it means — in vague terms, Synthetic media refers to videos, audios, images, or other synthetic data that is generated by an artificial intelligence algorithm. The Shahrukh Khan ad for Cadbury used AI to superimpose different local brands on his speech. This Ad created a lot of buzz around using AI to generate synthetic video.
People have increasingly accepted that media can be both the means of their expression and a means to manipulate in certain ways. The question is no longer whether or not something is possible to alter, but what kind of impact this will have on society as a whole.
Technology is all around us, in our computers and smart devices. It is also becoming common practice for many companies to hire AI-powered assistants such as Siri, Alexa or Cortana. And as many as a third of people now use their phones as a personal assistant when they get home, research suggests. Google Assistant has become especially popular in recent years thanks in part to its ability to perform tasks such as searching the web or booking a restaurant reservation right from your phone.
AI-generated art is here and it will soon dominate all human pieces of art. The work of human artists is copied by machines through training, and the machines are trained with the history of human artists. AI-generated artwork has already replaced much of the traditional kind from this point forward; the future of art production is not just a matter of technology, but also economics. Some of the artists we know today may start selling AI-generated art in order to make a living. There are online platforms that will allow you to buy this art as well.
Synthetic media will revolutionize the way we consume and create media. It will help us produce content more efficiently, increasing our efficiency in the process of creating and communicating ideas.
Synthetic media will also drive social and economic benefits that far exceed traditional media. It will bring with it new methods of communication and storytelling and democratize content production, allowing us to maximize human creativity.
Licensing and ownership will also undergo massive changes in order to remain stable. Law updates will need to be made for synthetic videos, music, and voices. In the not-so-distant future, you’ll be able to create a movie starring Shahrukh Khan (an Indian Bollywood Star) without actually having him on the set. Who gets paid for this — Shahrukh Khan, people behind the scenes? the director? And how much?
Hopefully, you now have a deeper than a surface-level understanding of the synthetic media playground and the applications of each type of artificially generated media. Synthetic video is an area that has been changing rapidly in recent years as well.
At first glance, AI-generated images may seem like a no-brainer increase in productivity, but there are many complications. Artists are afraid they will lose out on income as people start using AI-generated images based on copyrighted material for commercial purposes. But it’s also a lot more personal. Art as a medium is very closely intertwined with a person’s idea of a soul; it could very well raise data protection and privacy problems. Recently an artist Jason Allen became a controversial figure by winning the first position at the Colorado State Fair in the United States of America with his AI-generated artwork called “Théâtre D’opéra Spatial”, which displays three people silhouetted through a gilded window. Artists from all around the globe have expressed anger on social media over the victory, many of them fearing for their livelihoods and hoping for new laws and regulations.
The challenge and interest in AI applied to audio generation has matured over the last decades with the increasing popularity of machine learning methods, especially deep learning. An example is available below
https://drive.google.com/file/d/1f0oSSBqH3qcFl6uHEkKD-1PI-zT6Ft5B/view?usp=sharing
Music and Audios differ from many other types of data in that it is structured at multiple levels of abstraction, and it also has an inherent flexibility and can also appear in multiple forms and styles. Traditional approaches to music data analysis lack the necessary tools for handling self-referentiality and so have been unable to successfully address this aspect of music analysis.
The field of artificial intelligence (AI)-empowered persuasive video generation (AIPVG) is interdisciplinary in nature, which makes it challenging for new researchers to grasp all its fundamentals and intricacies.
AI video makers use Artificial Intelligence (AI) to create videos by using data from a huge range of sources, such as text, images, and audio. While human contribution is still somewhat required to provide some level of direction, AI video makers can create videos with little to zero human input all in all. To make AI videos, enter any text, choose your preferred avatar (if available) and generate the AI video.
Artificial Intelligence is now set to turn into a profitable sector for global companies. But for Indian IT entrepreneurs, AI art can be a new form of revenue stream. Depending on the type of AI art, this technology has many applications in areas such as machine learning algorithms and image recognition.
Art is a very subjective experience, and AI art is yet another tool to express the creative mind. How AI artists treat their creations has been the subject of numerous debates. Do they deserve the same artistic recognition as humans? Should they be judged by the same standards that determine whether an artwork qualifies as art, or should they be evaluated based on their ability to correctly generate prompts? These questions will remain unanswered for a few years.
To reach the end of this blog, we need a conclusion, and a compact understanding of what all we talked about. My personal takeaway from all of this would be that creativity requires a balance between the human and the technological. It is this constant zig-zagging in between that marks our creative process as it progresses from one generation to the next.
The creation of art also evolves with new tools, such as AI, technology, and social media. AI has the potential to transform the art world. Its creative power means revolutionary opportunities, like never before. For example, it could revolutionize the way we think about creation and reflection, by providing new tools and strategies to artists and designers.
With AI, creating a work of art will no longer be solely in a painter’s or musician’s hands — it will now require both human creativity and artificial intelligence as tools. It is this constant exchange between humans and artificial intelligence as a tool that offers a new perspective of creation and reflection for artists. Through AI, the design and production of artworks will be given a totally new life, such as a fresh breath of winter, unlike anything ever imagined before, and will be accessible to all of humanity equally. The role of AI in art creation is only an instrument of creation, not the creator by itself. And its creative potential depends on how humans use it and how well we can utilize it.
In the end, nobody has seen the future, the world is a place of constant change and turns, what tomorrow offers is something we can only speculate, not formulate. Let us brace ourselves for what the future might have in store for us, and accept it with open arms and more importantly, an open mind.
Contact us at CellStrat (email contact@cellstrat.com or phone +91–9742800566) if you would like to have synthetic media generated with artificial intelligence or explore creating a product around the same.
